Cabotto: the go to platform for new creators

Cabotto helps first time and emerging creators launch, engage, and monetize with confidence. We partnered from strategy to design to ship a clear, trustworthy platform that turns attention into predictable revenue.

Cabotto social creator platform interface on desktop and mobile, showing posts, engagement features, messaging, and subscription menus
“It is easy to start and the experience feels great. If you have a niche, you can be a creator on Cabotto”
- Beth Wright

Project
overview

A platform that helps new creators in any genre start fast, livestream confidently, and turn fans into paying supporters.

Cabotto is a web application built for the creator economy. It gives first time and growing creators a simple path from posting to perks to payouts, all in one place. By pairing research driven design with reliable engineering, Cabotto delivers clarity for creators, transparent value for fans, and a foundation that scales.

Segment
Startup
Platform
Web Application
Geography
Los Angeles, USA
Audience
New and growing creators across genres
Services
Strategy and ideation, digital product experiences, technology planning, growth systems
Primary outcomes
Faster activation, first earnings, subscriber retention, creator trust
Cabotto creator earnings dashboard displaying subscribers, payouts, referrals, engagement metrics, and revenue growth chart for creators

The
Challenges

Unclear first steps for new creators

Tooling felt overwhelming. Getting from first post to a simple offer was not obvious.

Inconsistent engagement cadence

Without a basic rhythm and prompts, posting stalled and momentum faded.

Fragmented monetization

Perks, paywalls, and subscriber messaging lived in different tools. Fans could not see the value easily.

Hard to present a credible, single home

Creators needed one place that explained what supporters get and why to join, with progress they could show.

What
we found

New creators want a clear starting lane, not a wall of features. They trust flows that explain value in plain language, keep creation and monetization together, and make next steps obvious. Fans respond to clarity on perks, access, and updates more than to one off hype.

The
Solution

We designed a focused product that guides creators from setup to first earnings. The core includes a posting system, a clean subscriber hub, and a community space that keeps supporters engaged. The app highlights the next best action, bundles perks and messaging, and shows progress with simple dashboards both creators and fans understand.

Cabotto creator profile page showing user details, followers, posts, and messaging sidebar for community engagement and networking
Cabotto messaging interface showing chat conversations, media sharing, and real-time private messages between creators and fans
Cabotto subscription plans dashboard where creators set monthly pricing, offer discounts, and run promotional campaigns for fans
Cabotto scheduling dashboard with calendar view for creators to plan and manage posts and messages in advance

Key Services

Strategy & Ideation

We started with a fast product ideation sprint, then talked to real users to hear jobs to be done in their own words. From there, we mapped a simple offer that a new creator could understand in seconds. Together we defined the ICP segments, sharpened the value proposition, and set a test plan where activation and paid conversion were the first goals.

Cabotto strategy and ideation process with UX wireframe sketches on a whiteboard for product design planning
Cabotto ideation session showing website creation flowchart with design, database, and CMS planning steps
Cabotto product team collaborating on coding and development, reviewing software interface and discussing technical solutions
Cabotto strategy service using user persona profile for Julia, outlining goals, frustrations, and lifestyle insights for design decisions

Digital Product Experiences

With direction locked, we shaped the product from the ground up. We organized the sitemap, drew user flows, and explored wireframes before moving into visual design and a reusable design system. We prototyped the posting OS, the subscriber hub, and the paywall journeys, then put them in front of real creators to refine before build.

Cabotto digital product experience wireframe showing early interface layout with placeholders for posts, notifications, and navigation
Cabotto digital product experience showcasing final dark mode interface with posts, messaging sidebar, and community engagement features

Technology & Transformation

Once the experience felt right, we planned a SaaS ready architecture for the web app. Payments, messaging, and analytics all hook in cleanly, with room for AI helpers like caption suggestions and support summaries. We added CI and CD guidance so releases stay calm and frequent as the team grows.

Go to Market and Growth Systems

Finally, we wired the growth loop. Onboarding checklists and lifecycle messages help new creators reach first value quickly, while pricing templates, trials, and referrals make conversion simple to test. Cohort dashboards track activation, paid conversion, and retention so the team learns every week and scales what works.

Outcomes

Cabotto launched a creator friendly platform that removes guesswork and builds trust. First time creators can start quickly, present a clear offer, and keep engagement steady through simple routines and updates. Leadership can see progress in dashboards that track activation, conversion, and retention across cohorts.

Highlights

  • Built a custom livestream module in 2 weeks and integrated with OBS for production ready streams.
  • Shipped the core monetization flow in 1 week, including perks, tiers, and a clean paywall.
  • Implemented Persona for user verification, Stripe for payments and payouts, and AWS for hosting and storage.
  • User feedback: easy to start, creators love the experience, and anyone with a niche can become a creator and earn.

More Work